Fiverr Audit

This is our application to join Fiverr Pro, there are two of us who would be working on these services together under the name “Presence”, I’ll include specific details about us and our experience at the end of this post. We had a chat and was wondering what we could do to stand out whilst also proving what we could do, so we’ve decided to do an audit on a couple of your sites.

Brief Fiverr Overview

The first step was we had to crawl your site, it looks like you’ve got a reasonably sophisticated system to block crawlers. However, we managed to find a way to bypass this system for a few hundred URLs. If we were doing a larger audit we could then repeat this with proxies until we’ve crawled the whole site. As we only needed to get a relatively small sample of pages to find some common issues (as we’re not doing a complete site audit) we didn’t do this, we also wanted to respect your rules for not crawling properly. If you’re interested in how we managed to bypass these just ask, we used Screaming Frog, however, I believe this will also work with other crawlers such as Sitebulb.

 

There’s a couple of pages we found that didn’t include a meta title/description:

https://www.fiverr.com/partnerships?utm_source=forum&utm_medium=community

https://www.fiverr.com/categories/graphics-design/product-packaging-design

Creating search results that look like this:

Technical audit on And.co

Personally I’ve started (within the last week) to use and.co for invoices, specifically for recurring invoices. I know it’s part of the Fiverr group, so we used this as a more indepth audit, so we could crawl the whole site more comfortably to find issues.

Slow Loading.

slow loading from and.co

Why it needs to be fixed:

A couple of reasons:

  1. Google has confirmed speed is a ranking factor, read more here.
  2. User experience
  3. Converting users. It’s been proven slower sites convert less users – read more here.

 

Examples which need attention:

Domain: https://www.and.co/

 

Large pages.

What is defined as a “large page”?

3MB, maximum!

large pages on and.co

Why it needs to be fixed:

Basically, heavy pages load longer. That’s why the general rule of thumb is to keep your page size up to 3MB. Of course, it’s not always possible. For example, if you have an e-commerce website with a large number of images, you can push this up to more megabytes, but this can significantly impact page loading time for users with a slow connection speed.

Examples which need attention:

www.and.co/blog/hustle/stock-photo-and-video-sites/ (25.3 MB)

www.and.co/slash-workers The Slash Workers (16.2 MB)

Linking to pages with 403 status codes.

What is a 403 status code?

There are two possible reasons for a 403 error. It could be due to a removal of file permission, or restriction of access based on the IP address of the user.

 

Total errors: 5.

403's from And.co

 

 

Why it needs to be fixed:

If you have a broken link on a page, and visitors click it, they may see a 4xx error. It’s important to regularly monitor these errors and investigate their causes, because they may have a negative impact and lower site authority in users’ eyes.

 

Examples which need attention:

Domain: https://www.theladders.com/career-advice/how-to-approach-former-employer-for-new-job/

Page Found in
www.and.co/blog/hustle/top-10-ways-to-find-freelance-work/

 

Domain: http://spacious.com/

Page Found in
www.and.co/blog/announcements/the-perks-of-being-an-and-co-member-spacious/

 

Linking to pages with 410 status codes.

What is a 410 status code?

A 410 error means “gone.” In Google’s terms, “the server returns this response when the requested resource has been permanently removed. It is similar to a 404 (Not found) code.

 

Total errors: 1.

410-gone And.co

 

Why it needs to be fixed:

If you have a broken link on a page, and visitors click it, they may see a 4xx error. It’s important to regularly monitor these errors and investigate their causes, because they may have a negative impact and lower site authority in users’ eyes.

 

Examples which need attention:

Domain: https://storify.com/ammamarfo/get-out-be-in-what-i-ve-learned-working-remotely-a

Page Found in
www.and.co/blog/freelance-knowledge/5-tips-for-being-the-best-remote-worker/

Linking to pages with 404 status codes

What is a 404 status code?

404 error means the server could not find what was requested.  .

 

Total errors: 165.

404's status codes on And.co

 

Why it needs to be fixed:

If you have a broken link on a page, and visitors click it, they may see a 4xx error. It’s important to regularly monitor these errors and investigate their causes, because they may have a negative impact and lower site authority in users’ eyes.

 

Examples which need attention:

https://www.and.co/the-future-workforce

Linked from:  https://www.and.co/blog/future-of-work/the-future-workforce-study/

http://www.hourly.com/

Linked from: https://www.and.co/blog/freelance-knowledge/10-great-online-communities-for-freelance-writers/

Linking to pages with 5XX errors

What is an unknown host error, and why you should fix it:

This group of HTTP status codes indicates that the server is aware that it is on error or is incapable of performing the request

 

Total errors: 6.

5xx errors from And.co

 

Why it needs to be fixed:

It’s important to regularly monitor these errors and investigate their causes, because they may have negative impact and lower site authority in search engines’ eyes

 

Examples which need attention:

Domain: http://www.angularbuddies.com/

Page Found in
www.and.co/blog/freelance-knowledge/4-freelance-dev-communities-you-need-to-join/

Domain: http://quibb.com/

Page Found in
www.and.co/blog/hustle/20-freelance-marketing-goldmines-for-freelance-jobs/

 

Linking to pages with Unknown host errors:

What is an unknown host error?

An unknown host is an error message that generates when a destination computer or host server name cannot be resolved. The message indicates that the user’s provided host server name does not exist or match any DNS records.

Why it needs to be fixed:

Linking to non-existent domains isn’t good for user experience, conversions, Google’s crawl budget, or link juice distribution.

Examples which need attention:

https://www.1099form2016.com/
http://parks.ohiodnr.gov/headlandsbeach
https://ww.and.co/
http://www.freeinvoicegenerator.co/
http://www.annachristensenwriter.com/
https://1099form2016.com/
https://herocoffeetraders.com/
https://www.project4hire.com/
http://uiux.community/
http://workfrom/
http://ratter.com/ratter/all/archive/213941-interivew-with-obituary-writers

 

Unnecessary redirects

What is an unnecessary redirect?

Linking to a page which then redirects.

Total errors: 34.

bad redirects from And.co

Why it needs to be fixed:

Linking to the correct page to prevent a redirect is best practice in SEO. There are several reasons for this

  1. Crawl budget
  2. Making the most of “link juice”
  3. User Experience (more redirects, the longer your page takes to load)

 

Examples which need attention:

http://and.co/hacking-independence > https://www.and.co/hacking-independence
http://and.co/hacking-independence/ > https://www.and.co/hacking-independence/
http://and.co/how-to-freelance > https://www.and.co/how-to-freelance
http://and.co/the-freelance-contract > https://www.and.co/the-freelance-contract
http://and.co/williams-harricks > https://www.and.co/williams-harricks

 

Long Redirect Chains

What is a redirect chain?

A redirect chain takes the users to several different URLs before landing at the correct destination.

 

Total errors: 34.

redirect chains from and.co

Why it needs to be fixed:

Google’s words “While Googlebot and browsers can follow a “chain” of multiple redirects (e.g., Page 1 > Page 2 > Page 3), we advise redirecting to the final destination. If this is not possible, keep the number of redirects in the chain low, ideally no more than 3 and fewer than 5. Chaining redirects adds latency for users, and not all browsers support long redirect chains.” – Read here

 

Examples which need attention:

http://and.co/hacking-independence/ > https://www.and.co/hacking-independence/ > http://www.and.co/hacking-independence > https://www.and.co/hacking-independence (4 redirects)

https://www.and.co/freelance-faq/> http://www.and.co/freelance-faq  > https://www.and.co/freelance-faq 301 Moved permanently (3 redirects)

Empty Alt Text on Images.

What is Alt Text?

A description of an Image search engines use to understand the image

 

Total errors: 1251.

empty alt text and co

 

Why it needs to be fixed:

Images can’t be seen by robots like Googlebot. Therefore, they rely on webmasters using alt text to describe what the image is.

 

Examples which need attention:

Image: www.and.co/blog/wp-content/uploads/2017/12/bp_image1.png

Image Found in
www.and.co/blog/freelance-knowledge/7-simple-calculations-every-freelancer-should-make/

 

Image: cdn.and.co/marketing/images/heart-bones.svg

Image Found in
www.and.co

 

Excessively long titles.

What is a long title?

A title which is longer than 60 characters.

 

Total errors: 67.

title's are too long for and.co

Why it needs to be fixed:

Although having a long title doesn’t impact you negatively in the search results, it’s bad for user experience because Google may cut a big chunk of it off when displayed.

“Google typically displays the first 50–60 characters of a title tag. If you keep your titles under 60 characters, our research suggests that you can expect about 90% of your titles to display properly. There’s no exact character limit, because characters can vary in width and Google’s display titles max out (currently) at 600 pixels.” – From Moz

 

Examples which need attention:

URL: www.and.co/blog/hustle/8-tips-on-building-a-successful-freelance-career-by-one-of-the-most-read-authors-on-the-internet/

TITLE: (8 Tips on Building a Successful Freelance Career by One of the Most Read Authors on the Internet) – 96 chars.

 

Excessive amount of links on pages.

What is an “excessive” amount of links?

100 or more links on each page.

 

Total errors: 91.

Too many links

Why it needs to be fixed:

According to Matt Cutts (ex-head of Google’s Webspam team), “…there’s still a good reason to recommend keeping to under a hundred links or so: the user experience. If you’re showing well over 100 links per page, you could be overwhelming your users and giving them a bad experience. A page might look good to you until you put on your “user hat” and see what it looks like to a new visitor.”

Although Google keeps talking about users experience, what they can really hurt if they see way too many links on a page is its rankings. So the rule is simple: the fewer links on a page, the fewer problems with its rankings.

 

Examples which need attention:

www.and.co/blog/hustle/stock-photo-and-video-sites/ (170 links on page)

www.and.co/blog/hustle/50-designers-you-should-be-following-on-dribbble/ (160 links on page)

Dynamic characters in URLs.

What are dynmanic characters in URLs?

For example, www.example.com/?value=

 

Total errors: 6.

dynamic chars by and.co

 

Why it needs to be fixed:

URLs that contain dynamic characters like “?”, “_” and parameters are not user-friendly, while they are not descriptive and are harder to memorize. Customers can avail loans from Loan lingo To increase your pages’ chances to rank, it’s best to setup dynamic URLs so that they would be descriptive and include keywords, not numbers in parameters.

As Google Webmaster Guidelines state, URLs should be clean coded for best practice, and not contain dynamic characters.”

 

Examples which need attention:

www.and.co/all?value=

www.and.co/solo/interviews?name=adrianaUrbina

 

 

Using Canonicals correctly.

What is a canonical?

A canonical tells the search engine which page is ‘the boss’ to avoid duplicate content.

Total errors: 77.

canonical issue

no canonicals

Why it needs to be fixed:

In most cases, duplicate URLs are handled via 301 redirects. However sometimes, for example when the same product appears in two categories with two different URLs and both need to be live, you can specify which page should be considered a priority with the help of rel=”canonical” tags. It should be correctly implemented within the <head> tag of the page and point to the main page version that you want to rank in search engines. Alternatively, if you can configure your server, you can indicate the canonical URL using rel=”canonical” HTTP headers.

Examples which need attention:

https://www.and.co/solo/interviews?name=alexTrochut

Current canonical in use: https://www.and.co/solo/interviews

www.and.co/blog/announcements/custom-branding-feature-gold/

Current canonical in use: https://www.and.co/invoicing

 

Using H1’s properly.

What is an H1?

The main heading on the page for users and search engines.

no h1 on blog page

Why it needs to be fixed:

H1’s help search engines gauge what the page is about. Although not absolutely critical, something which should be fixed.

Examples which need attention:

https://www.and.co/blog/ (no H1)

 

Meta Keywords.

What are meta keywords?

A meta tag which Search Engines have stopped using since -2009.

Total errors: 426.

meta keywords

Why it needs to be fixed:

In September 2009, Google announced officially what was true for years back then: “Google does not use the keywords meta tag in web ranking”. Therefore, using these tags are a waste of page space, load time, and actually just tell your competitors the keywords you’re trying to rank for.

Examples which need attention:

www.and.co/freelance-jobs

Meta keywords: freelance payment, freelance time, freelance software, freelance support, freelance setup

 

Mixing encrypted and non-encrypted content.

What do we mean by this?

Using http when https is available.

mixing http and https

Why it needs to be fixed:

Using secure encryption is highly recommended for many websites (for instance, those taking transactions and collecting sensitive user information.) However, in many cases, webmasters face technical issues when installing SSL certificates and setting up the HTTP/HTTPS versions of the website.

Examples which need attention:

www.and.co/blog/category/future-of-work/

OG URL to: http://www.and.co/blog/category/future-of-work/

 

Configuring your sitemap properly.

What do we mean by this?

Making sure all indexable pages are on your sitemap.

sitemap error

Why it needs to be fixed:

Google won’t index orphaned pages without a sitemap. Although good internal linking should be enough for Google to crawl your site, having sitemaps with all your pages is advised.

Examples which need attention:

www.and.co/sitemap.xml

Doesn’t include any blog pages. (www.and.co/blog +)

 

Miscellaneous

There were also a variety of issues that we didn’t include on both sites, such as redirects on the forums for fiverr in the footer and copyright stating 2017 instead of 2018.

 

About Us

A brief description of the two of us.

  • Thomas Harvey

I have over 7 years experience in SEO primarily focusing on technical SEO, I’ve worked with companies such as Mozilla as can be seen on my public profile for the NDA:

https://mozillians.org/en-US/u/ThomasHarvey/ and Ideal Shopping Direct which can be seen here: https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11880652/Ideal-Shopping-Direct-swaps-private-equity-owners-in-200m-deal.html I worked as an employee for ISD for just over two years running their SEO and leading them through a large site migration. I’ve also helped numerous companies of all sizes through SEO Chat, which is where I also met Matt. In terms of reputation on the forum, I am 8th of over 200,000 (http://forums.seochat.com/author/thomasharvey and http://forums.seochat.com/memberlist.php). I also do consulting and run a variety of side projects. One of these is Zebo which was hit by a large update in Google, here’s a review of what I thought may have caused it and how to improve rankings. https://overwork.co.uk/fred-does-not-like-automated-sites/ There’s a variety of other things I could include but I’d prefer the proof below to highlight what we can do.

  • Matt Hodson

I have been in the Search Engine Optimization industry for over four years. In my spare time, I have helped hundreds of businesses of all sizes resolve complex issues through the popular forum, “SEOchat”. SEOchat is the biggest forum in the industry, having over 200,000 members. Based on reputation, I’m ranked 26th out of 200,000. The ranking system is a democratic one. Meaning, other Search professionals give reputation based on good advice, new algorithmic findings and plenty of other factors. My reputation on SEOchat is something I’m immensely proud of and something I believe proves I’m in the top 1% of search professionals. You can see my SEOchat profile here: http://forums.seochat.com/author/matt1966, and the reputation list here: http://forums.seochat.com/memberlist.php (I’m Matt1966, I can confirm this is me).

The most high profile company I’ve aided has to be https://www.gomakethings.com/

Go Make Things is the biggest Vanilla Javascript school in the world, getting over 250,000 visitors per month. Another project of interest would be a business called Speedy Tests. When the business was active, we dominated both Google and Bing in our competitive niche of booking driving tests. Something over 400,000 individuals do each year in the UK. Lastly, I’d like to show my experience in Local SEO. I was an employee at a start-up called CentredTherapies. They offer a variety of different competitive services like Massage. These services are dominated by Google Ads. Within the space of a year, CentredTherapies was organically dominating in every service they offer. They went from being a one-man band to the leading company in their niche within their City.



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